1&1 Internet Inc.
  • Marketing
  • Chesterbrook, PA, USA
  • Full Time

Benefits Eligible


**MARKETING MANAGER US**

1&1 Internet, Inc. is a subsidiary of United Internet, a profitable, publicly held German company with a market cap of over $8 billion. 1&1 Internet's North American headquarters is located in Chesterbrook, PA, a Philadelphia suburb. 1&1 Internet is known for its comprehensive and affordable Internet products - its unique business model positions it as a one-stop-shop for web solutions. From domain registration to web hosting, site creation, technical support and cutting edge technology, 1&1 offers users every available resource to easily and affordably create and maintain an optimal online presence.

Founded in 1988, 1&1 Internet is a global leader among web hosting providers. Internationally, 1&1 maintains more than 13 million customer contracts with both consumer and business users and the 1&1 group manages over of 19 million domain name worldwide. It also operates 5 highly-secure, green data centers housing more than 70,000 servers.

1&1 has grown since it introduced its distinctive approach to the U.S. market in October of 2003. Since the launch of its complete product line in the US, 1&1 has become one of the premiere web hosting companies serving the US market; making it one of the country's top 5 web hosting companies. In September 2008, 1&1 opened a state of the art 55,000 square foot data center in Lenexa, Kansas.

We are looking for a driven marketing leader that likes to think outside-the-box to own US marketing and drive growth in subscribers, revenues and profitability. This position is responsible for the US as an integral part of a global marketing team; you will be responsible for positioning, go-to-market, and channel management of our web hosting, online marketing products, cloud applications and servers.  Products include hosting, website builders, domain registration, dedicated and shared servers, e-commerce, online marketing, and cloud-based applications.    

DUTIES

The primary responsibility of this role is to grow 1&1's US market share within the hosting business segment through innovative and outside-the-box strategies. Reporting to the Chief Marketing Officer in the German Headquarters of Hosting, this position will work closely with global product teams, global marketing teams, and diverse sales channels to achieve sales growth and revenue goals. The Marketing Manager US will develop a deep understanding of the business segment and the competitive landscape, and build effective acquisition and channel strategies to maximize business growth. Essential duties include:

*Developing US marketing strategy in close relation to global marketing and CMO

* Shaping 1&1's competitive positioning angle as a challenger in a noisy market

  • Developing and translocating go-to-market and campaign strategy, for existing products and brands, and new launches
  • Working with advertising department to build new channels and optimize existing channels to improve awareness, acquisition, revenues and life-time value of customers
  • Creating a communication strategy positioning the brand as a thought leader in the market

* Defining trade show strategy, managing their production and ensuring a 1&1 presence

* Daily performance monitoring and reporting of the business health of the market

QUALIFICATIONS

*7 years track record of success in e-commerce marketing, with significant B2B experience

*Business launch or business development experience

*Excellent digital marketing skills, including mobile and social performance marketing

*Strong campaign strategy and messaging skills

*Demonstrated understanding of campaign integration, media channels usage and performance, and media mix modeling

*Proven self-starter and self-motivated thinker-doer

*Strong verbal and written communication skills

*Strong analytical skills

*Experience managing communications agencies

*Experienced managing trade shows and fairs

*Successful completion of a bachelor's degree in a related field

*Ability to travel domestically and internationally up to 50%

PREFERRED SKILLS

*High proficiency in Data Analysis, Modeling, and Excel

*Understanding of and interest in tech for business

*Experience in satellite office of an international company

*Experience with marketing to small business

*Ability to work comfortably in a highly matrixed organization

*Experience with a corporate rebranding

1&1 is an Equal Opportunity Employer. We do not discriminate on the basis of any status protected by law.

1&1 Internet Inc.
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